Communications that connect
Your communications determine how you look and feel to your audience, and how your audience feels about you. It takes experience and creativity to bring each piece together. An understanding of people, purpose and prose, to do what you want to do. And I understand meaningful comms.
Internal Comms
Internal comms need to honour the brilliant complexities of their audience. They need to tease the interest out of every topic.
I have created comms that bridged international borders. Comms that engaged Directors and minimum-wage warehouse workers. Comms that elevated the everyday - from pensions to tax breaks to car-tyre discounts.
Newsletters
From writing a newsletter to tens of thousands of charity supporters, to creating an international bulletin that brings a network of colleagues together.
Sharing news is about precision and curiosity. Understanding how to offer the most value, to pique the most interest, with limited space and precious little reading time.
Documents and Assets
As a copywriter, I know words are not enough. That's why I also have a wealth of experience producing reports, direct mail, brochures, invitations, posters and more.
It is the coming together of brand, message, design, and a touch of inspiration, that form the backbone of any comms programme and, I would argue, any organisation.
Social Media
My approach to social media is routed in the offline world. Who you are as an organisation should hold true online.
Socials are invaluable for creating interaction, for being agile, and for sending your voice out into the world. And that voice should be uniquely yours, just as it is elsewhere.
Websites
In a digital world, your website is built on art and science.
Functionality and usefulness must feel inviting and intuitive. Your brand is maintained in its spirit as much as its colours and lines. Only fine-tuned SEO paired with intuitive design will keep people where you want them.
Loyalty Programmes
Loyalty is a personal, subjective thing - but with care it can still be fostered. There is an art to shaping a calendar of communications, and to balancing information, gratitude and call-to-action. Data segmentation should never replace the personal touch - one is a means to create the other.