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The Foundations
Brilliant basics for your identity and messaging

Whether you are just starting, or choosing to start again, it can be transformative to have a beautiful, easy-to-replicate visual style for your brand, and to know how to write about it with confidence and flair. This package is perfect if you have a logo, but haven’t managed to develop much else.

Good quality, attractive design elements, formats and ideas, as well as the core writing you need to communicate to your audience.

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  • I develop a 'look' for you, tailored to the formats you use the most.

  • I write core messages, shaping your tone of voice and style as I go.​

  • I provide a toolkit that helps you to integrate all of it into your day-to-day.​

  • I keep it simple. Accessible, manageable and jargon-free. ​​​

What you get:

What it costs:

I charge a flat rate of £200 for the Foundations package, assuming there are no significant changes between what we we agree at the start, and what you'd like me to deliver by the end. 

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That agreement will include a timeline for the work, a list of all the outcomes to be delivered to you, and a plan for the rounds of feedback we'll have on the way, so that you can be involved at every step.

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This price is an introductory rate, and is subject to change in the future.

Time to build your comms foundations?
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©2026 by Sophie McDonald. All rights reserved.

Based in Hampshire, United Kingdom. 

The creative work featured on this website is here only for reference. For copyright reasons, it cannot be downloaded, nor should it be reproduced in any material form. Logos, name styles and designs where applicable, are the property of their respective companies. Copyrights are fully respected. You can view my full Terms and Conditions here. 

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Please note that this website is designed to be GDPR compliant. I collect minimal personal data, such as names and email addresses, when you contact me. This data is used solely to respond to your enquiries. We do not sell your data or share it with third parties, except as required by law. We use cookies for website performance. You have the right to request access to or deletion of your data at any time by emailing info@sophiemcdonald.co.uk. If you contact me, I retain your data for 6 months unless otherwise requested, or we enter into correspondence.

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