My Copywriting Work
Your copy is the voice of your organisation - words that express who you are, and can create a meaningful, human connection with your audience. Good copy can create the simple from the complex. It can elevate the mundane. It can reassure, demystify and convince the confused. Good copy can transform. And I write good copy.
I have two decades of experience doing it, and this is just a snapshot of how I spent my time.
Writing for an international, multilingual audience, with a simplicity that never diminishes the message.
Finding the language to define an unconventional organisation and raise an unsung hero up into the spotlight.
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Being a voice that contains multitudes - from fundraising and training, to strategy and digital events.
Researching complex, world-class science and 'translating' it into clear, accessible and energising copy.
Writing with care and honesty about illness and grief.
Finding respectful and successful ways to ask for charitable donations.
Finding sensitive and compassionate language to share the experiences of those living with cancer.
Doing justice to intangible, un-measurable benefits - relief, respite, friendship, joy and consolation.
Securing financial support in an appropriate and thoughtful way.
Creating energised and agile copy for a vast and diverse audience of employees.
Refining a brand voice that pivots seamlessly from the trivial to the practical - highlighting the value of even the most humdrum-seeming offer.
Writing characterful and distinctive copy that still fits perfectly with the wider company's communications.
Helping a new and innovative programme to find its voice.
Addressing Ghana's painful past of slavery and colonialism with honesty, sensitivity and plain-speaking.
Galvanising hope and support for future transformation.
Fiction
Writing fiction is not writing copy.
However, nothing is quite like novel-writing for expanding your patience and perseverance, or for teaching you to honour a singular vision.
The imagination, eloquence and empathy you draw on to write fiction are invaluable in writing copy too. They are skills that lift my copy up from the competition.