Fresh Eyes
A communications refresh
It can take an outsider to get an objective view of a brand and its communications. To create the blueprint of what you should do and how you should do it. If you need a fresh pair of eyes to give an honest opinion and to provide tools for the future, this is the package for you.
A full communications review and a bespoke comms-refresh toolkit.
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I take a look at your organisation’s visual identity, messaging and communications approach, providing a review and recommendations. That means looking at:
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Your branding, colours, design style and use of images
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Your key messaging, language and writing style
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The character and identity of your brand
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I create a Design Identity Guidelines pack, to help you to create beautiful, consistent and effective materials after I’m gone. You'll find some examples of elements I might include below, taken from my work for previous clients.
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I write a selection of sample copy pieces, which you are free to use as you please.
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I suggest project, campaign or channel ideas.
What you get:
Your Fresh Eyes package might include...
What it costs:
I charge a flat rate of £xxx +VAT for the Fresh Eyes package, assuming there are no significant changes between what we we agree at the start, and what you'd like me to deliver by the end.
That agreement will include a timeline for the work, a list of all the outcomes to be delivered to you, and a plan for the rounds of feedback we'll have on the way, so that you can be involved at every step.