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Fresh Eyes - for a communications refresh

It can take an outsider to get an objective view of a brand and its communications. To create the blueprint of what you should do and how you should do it. If you need a fresh pair of eyes to give an honest opinion and to provide tools for the future, this is the package for you. 

A full communications review and a bespoke comms-refresh toolkit.

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  • I take a look at your organisation’s visual identity, messaging and communications approach, providing a review and recommendations. That means looking at:

    • Your branding, colours, design style and use of images

    • Your key messaging, language and writing style

    • The character and identity of your brand

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  • I create a Design Identity Guidelines pack, to help you to create beautiful, consistent and effective materials after I’m gone.

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  • I write a selection of sample copy pieces, which you are free to use as you please.

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  • I suggest project, campaign or channel ideas.​

What you get:

What it costs:

I charge a flat rate of £xxx +VAT for the Fresh Eyes package, assuming there are no significant changes between what we we agree at the start, and what you'd like me to deliver by the end. 

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That agreement will include a timeline for the work, a list of all the outcomes to be delivered to you, and a plan for the rounds of feedback we'll have on the way, so that you can be involved at every step.

Time for a fresh pair of eyes?
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©2025 by Sophie McDonald.

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