A gorgeous, multi-channel rebrand
For tiny charities, a rebrand can be an immensely valuable opportunity, and an intimidating prospect. Once you have the core elements of the design - your colours, fonts and logos - you begin the incremental task of updating, well, everything you do!
As a freelancer for Home-Start Worldwide, I did just that. Reshaping and reimagining their channels and materials, and making the practical, technical changes too.
Finding the messaging to match
Developing the right wording, in the right tone, to communicate the charity's work, and to form the foundation of all their materials; most crucially, their fundraising efforts.
A suite of useful, beautiful materials
Ready-to-use templates, designs and ideas so to create a seamless transition for the rest of the team.
An intuitive website to reflect the real work
Careful updates to ensure that the world can understand the charity's value and feel its character through the screen.
A transformative intranet
A rich, accessible site that will unite the work of 20 charities across the world.
Lively social media
Laying the foundation for engagement growth, with a refreshed strategy and distinctive design.
An innovative digital conference
Home-Start Worldwide is an organisation with member charities across 20 countries and five continents. Within them, sprawls a diverse and complex structure of staff, volunteers and partners -from tech-savvy University professors, to volunteers sharing a laptop and a shaky data connection. Developing a welcoming, accessible and enriching digital conference was an incredible opportunity to bring them together as one unified community.
A person-first agenda
Short sessions, scheduled to accommodate different timezones, allow people to do their day jobs, and avoid meeting-fatigue.
A transformative digital hub
Their first ever single, secure space for international colleagues to access resources, interact and find support.
A fresh, pragmatic countdown
Invites and reminders that centred the interests of attendees not organisers. Keeping things simple, quick and honest.
Clean and lively presentation decks
Avoided information overload and jargon to teak an engaging story and held attention and was accessible to readers with English as a second language.