Distilling hours of discussion into a simple, practical summary.
Home-Start Worldwide's 2026 digital conference saw representatives from 18 countries join forces to talk about dads. Their worldwide network supports families with young children, but so often falls in line with the culture, defaulting to mums as primary parent. The importance of dad's is undeniable though, and proven in research again and again.
It was a wonderful day full of insight, empathy and ambition, and it generated over 120 pages of transcript. So my challenge was to pull out the most powerful and useful information. To create a summary that was an engaging first-look at this vast topic, to galvanise teams across the world to make incremental changes that will draw dads closer into their practice, ensuring that they can receive the help they need. The language had to be simple too - ready for translation and accessible to non-native English readers - and the content had to be a solid foundation for each country to tailor to their own cultural and socio-economic context.
The summary has now gone to 100 staff members and volunteers in 20 countries, creating a lasting legacy for a memorable live event.
A gorgeous, multi-channel rebrand
For tiny charities, a rebrand can be an immensely valuable opportunity, and an intimidating prospect. Once you have the core elements of the design - your colours, fonts and logos - you begin the incremental task of updating, well, everything you do!
As a freelancer for Home-Start Worldwide, I did just that. Reshaping and reimagining their channels and materials, and making the practical, technical changes too.
Finding the messaging to match
Developing the right wording, in the right tone, to communicate the charity's work, and to form the foundation of all their materials; most crucially, their fundraising efforts.
A suite of useful, beautiful materials
Ready-to-use templates, designs and ideas so to create a seamless transition for the rest of the team.
An intuitive website to reflect the real work
Careful updates to ensure that the world can understand the charity's value and feel its character through the screen.
A transformative intranet
A rich, accessible site that will unite the work of 20 charities across the world.
Lively social media
Laying the foundation for engagement growth, with a refreshed strategy and distinctive design.